Ooops…. That’s what Amazon.com staffers might have gotten away with when they discovered the pricing error that put a price tag of $14.99 on high quality hardcover Marvel graphic novels worth $125. That is to say, if it hadn’t been for those “meddling kids” (to quote the end of every Scooby-Doo episode ever).
The meddling kids in question—Bleeding Cool—a site for comic book news and rumors. They announced what they thought was an amazing sale and word spread with internet speed. Comics fans began to snatch up the books as quickly as they could, causing some of the graphic novels to climb toward the top of Amazon’s best seller lists.
But they didn’t just say “Ooops, sorry” at that point and run the risk of, as Bleeding Cool put it, a Mass Amazon Cancellation Rending Of Garments And Putting On Of Sackcloth. Amazon could have simply canceled the orders (which is common practice for online retailers), but instead, it tried to do right by its users and said it would honor some of the orders.
TechCruch reports that within hours, Amazon fixed the pricing glitches (which affected multiple items), and told some customers that rather than canceling their entire orders, they’d still receive a single copy of the books they purchased at the heavily discounted price. The only catch was that they’d only get one copy apiece (many people had purchased multiple copies). Quite a nice gesture considering that Amazon could have simply canceled the orders outright.
Except it didn’t actually have enough books in stock to do what it promised, leading to another wave of frustration from the comics fans. Now Amazon is looking to smooth things over with some $25 dollar gift certificates. It’s still good customer service.