If you haven’t noticed, the music industry has changed. It’s challenging to go to a store and find an artist’s album to buy on CD anymore. Because of that, music industry managers like the guys who rep Lady Gaga and Justin Bieber are looking for ways to make the most of new-new media.
Troy Carter is Lady Gaga’s manager and Scooter Braun manages Justin Bieber. Together, they presented a panel “Success Strategies for Musicians in the Digital Era,” at the recent TechCrunch Disrupt Conference. What qualifies them? Both know the power of social media to build a following for their artists. On Twitter, Lady Gaga has 4.3 million followers, Bieber has 2.8 million. On YouTube, combined viewing of Lady Gaga’s top three videos just passed the one billion views mark, and Bieber’s VEVO channel shows 380 million views.
They’re hoping to strike up some partnerships with the up-and-coming platforms to truly redefine the music industry. Braun said backstage after the panel, “I went out and flew out to San Francisco and spent two weeks just meeting with new, young entrepreneurs out there because I want to know who’s next and [I] realized that the power that our artists have created for themselves on Facebook, on Twitter, on YouTube are very, very valuable for launching these new platforms.” TechCrunch reported that Braun sees it as a symbiotic relationship in which the artist brings visibility to a company and gains a new way to engage fans.
Check out the video interview on TechCrunch’s site, and see if you can come up with the next big thing to deliver music to the world with internet speed!