Location-based services have are the new big thing in the world of techies, and while more companies jump on the bandwagon, would-be users are still wary.
Only about 4 percent of Americans have tried a location-based service of any kind, according to Forrester Research (as detailed in a recent New York Times story), while only 1 percent use Foursquare, Loopt, Yelp, Facebook Places, or other such apps on a weekly basis. That 1% is made up of mostly men between the ages of 19 and 35.
Women have more security concerns than men do, so I can see why this would be the case. But it could put a crimp in a guy’s dating life if he announces his whereabouts only to have three girls that he’s been secretly dating simultaneously show up at the same place. Here’s a story Yahoo Tech’s blogger Ben Patterson shared.
“…my wife and I begged off dinner with one couple to attend a last-minute going-away party for another pair of friends…and I (stupidly) shared my location at the Lower East Side lounge where our departing friends were holding court, and tagged my wife for good measure. (After all, I needed to give Places a thorough test, right?) Oops — turned out my better half hadn’t exactly come clean with Couple No. 1 on why we’d canceled dinner. Scrambling ensued as we hurriedly deleted the location tag from my wife’s Facebook wall, hoping that her friend hadn’t seen the incriminating tag yet. Ugh.”
While some apps offer coupons and special offers to log your location, Foursquare is a game where you earn badges and can be named “mayor” of a favorite hangout. But that doesn’t seem to be enough incentive just yet for most people to divulge their locations with the immediacy of internet speed.