TechCrunch reports, “In an effort to increase voter turnout for next Tuesday’s Congressional Election, President Barack Obama has put out a call on Twitter for constituents to install a Facebook application called the “Commit to Vote Challenge.”
Obama harnessed the power of the internet speed and social networking to his advantage in his presidential campaign, and has kept it up. In addition to using it to keep people engaged in politics, he posted a video to YouTube last week that supports the “It Gets Better” campaign we talked about in an earlier post. The goal of that campaign is to get teens to quit committing suicide as a solution to bullying, especially about being gay.
TechCrunch said about the Facebook app, “Like a more noble version of Fast Company’s Influence Project the Commit to Vote Challenge takes advantage of the ‘network effect’ by using Facebook to spam your friends about voting. Facebook’s population is currently greater than that of the United States.”
Notice the use of the word “spam”, which indicates that the TechCrunch writer isn’t a fan. She also called the Commit to Vote Challenge, “a serious case of social gaming mechanics taken too far,” and said “it’s scary,” I tried it anyway.
Basically, you share your reason for voting only with the people you choose, and then you see a list of your friends who have done the same. Maybe it shouldn’t require social networking peer pressure to get people to take part in their country’s political process, but it couldn’t hurt, and there are much less noble things to bug people about.