The Social Networking Habits of Women

A survey from Oxygen Media Insights Group interviewed more than 1,600 social media users 18-54, and discovered the profound impact social media has, especially on young women. Radio Business Report says, “The findings have revealed greater information about how young women – and in comparison their male counterparts – are using social media to power their “Live Out Loud” lifestyles. The study revealed they are using it to gather hard news, share information with friends and vent about happenings in their lives at a breakneck pace.” That’s what we like to call living with internet speed. Here are some of the more interesting findings:

On staying connected…
•   34% women 18-34 say checking Facebook is the first thing they do when waking up in the morning
•   26% women 18-34 get up in the middle of the night to read text messages
•   37% women 18-34 have fallen asleep with their PDA in their hands
•   56% of women 18-34 consider texting their main form of communication

On what’s appropriate…
•   63% of women 18-34 use Facebook for career networking, but 42% think drunken photos are OK…
•   37% of women 18-34 admit they’ve accidentally texted something embarrassing to the wrong person
•   32% think posting photos of themselves or others on Facebook making obscene gestures is appropriate…
•   Only 44% of women 18-34 trust Facebook with their private information, but 56% of Twitter users think its okay to Tweet their current location.
•   89% of women 18-24 agree you should never put anything on Facebook that you don’t want your parents to see.

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