Archive for March, 2010

No Slow Snow Days with Internet Speed

Monday, March 8th, 2010

In an opinion piece on AOL News, Bruce Mehlman, the co-chairman of the Internet Innovation Alliance explained that “High-speed Internet connections are helping to change the meaning of a snow day — serving as a vital tool to keep Americans working, even when the roads, public transportation and airports are not.” 

But not everyone could get online during February’s heavy snows, because not everyone has access to broadband connections. In fact, about a third of the population doesn’t have a broadband connection, and one in five don’t have any Internet connection at all.

“In a broadband era, our government and our economy should be able to function come rain, sleet or snow.”

The Federal Communications Commission is trying to close this gap with a $350 billion privately financed endeavor, according to a September 2009 FCC report. Not to mention the government’s ongoing investment in nationwide broadband.

Keeping workers connected despite forces beyond their control will not only enable productivity but also help boost our economy and job market. For many Americans, including a large percentage of government workers, jobs can be performed anywhere, anytime, as long as they can get online.

Investment in broadband will also create jobs in the Internet sector. In fact, the broadband/information technology sectors created nearly half of all new American jobs in 2008, according to Jeffrey Eisenach of Empiris.

Communities with new access to broadband experienced 6.4 percent higher employment growth, on average, than they did before getting broadband, according to a recently Democratic Leadership Council study that used data from 1999 to 2006. The February report notes, “There is enormous potential for job creation if we expand broadband deployment and upgrade existing infrastructure.”

The moral of the story: we can keep the world running smoothly, with internet speed!

Improving Health Care Anyway with Internet Speed

Friday, March 5th, 2010

President Obama may not be getting the support he wants for his Healthcare Reform, but he’s not giving up so easily.  In the meantime, he’s allotted almost one billion dollars from the Recovery Act money (largely devoted to national broadband) to improve the way medical information is accessed online. That’s gotta help, right? And hopefully help the economy and healthcare with internet speed.

Besides improving the healthcare system by helping it to run more smoothly, it will also provide jobs. Much of the money is going towards training over 10-15,000 new health IT workers. These jobs are in addition to the over 3,000 technology workers that health IT departments are expected to hire over the next few months.

Health and Human Services Secretary Kathleen Sebelius said, “Health information technology can make our health care system more efficient and improve the quality of care we all receive.” She added that these grants are the first of their kind and will help support health care providers in hiring and training new employees in crucial technology-related fields.

The grants are technically part of an over $100 billion investment the Obama administration is making as part of the Recovery Act to ensure long-term economic growth and job creation in emerging industries. But it’s really a win-win for the President who really wants to improve the country’s current healthcare system which leaves many not able to afford proper care and the rest paying high premiums.

Speed Matters.org said that this current commitment of close to $1 billion will help ensure that many more Americans are able to take advantage of well-paid, secure employment in the emerging health care IT field.

Tweeting Toyota to the Top

Wednesday, March 3rd, 2010

Surely you’ve heard about Toyota’s troubles of late.  As the L.A. Times technology blog tells us , “If ever there were a company in need of positive spin it’s Toyota. With the relentless grind of safety recalls and suffering sales, the Japanese automaker has tapped Twitter to help repair its image.”

With the help of Federated Media, they’ve launched a channel called Toyota Conversations, on TweetMeme.  The channel features news stories, videos and also shares tweets from Toyota’s Twitter account and its own AdTweets.

As TechCrunch points out, the Twitter sentiment application Tweetfeel suggests that the Twitter universe trends more negative, as does the press. But TweetMeme can be programmed to share news from only certain sources, so it’s chosen the positive ones.

Now more than ever, brands are flocking to Twitter to not only monitor and track what’s being said about their company on Twitter but to participate in the conversation and influence it ASAP with internet speed. Now Twitter has become a valuable tool for crisis communications folks.

A good example of how Twitter and other forms of new-media mass communication are shaping public relations is when film director Kevin Smith Tweeted that Southwest Airlines asked him to leave the plane for being too overweight to fly. As a man with more than 1.5 million Twitter followers, the story was eventually picked up by celebrity gossip show TMZ. Though Southwest posted an apology, the PR nightmare may not be over yet.

Web strategist Jeremiah Owyang said, “In the social sphere, it’s often best to be proactive during a crisis, to let the market know you’re listening, and centralize the discussion around your brand, giving the brand more opportunity to guide the conversation.”

Internet Can Boost Television Viewing

Monday, March 1st, 2010

The New York Times ran a story that asked, “Remember when the Internet was supposed to kill off television?” which brings to mind the song that accompanied the first music video ever to be played on MTV: “Video Killed the Radio Star”, which of course it didn’t. But the internet is being accused of killing radio too, along with all other existing media. 

However, the title of their article tells a different story–“Water-Cooler Effect: Internet Can Be TV’s Friend”.  Where people used to talk about the previous night’s or weekend’s news and happenings at work the next day, now we have Facebook and Twitter that allows us to make the conversation immediate and global, with internet speed

The Nielsen Company, which measures television viewership and Web traffic, noticed this month that one in seven people who were watching the Super Bowl and the Olympics opening ceremony were surfing the Web at the same time.

“The Internet is our friend, not our enemy,” said Leslie Moonves, chief executive of the CBS Corporation, which broadcast both the Super Bowl and the Grammy Awards this year. “People want to be attached to each other.”

In hopes of making the most of this, NBC showed the Golden Globes live on both coasts for the first time this year, so the entire country could watch and chat online simultaneously. The network reportedly wants to do the same for the Emmy Awards this fall.

The effect is not limited to television, as you likely have already noticed. Online conversations can also help or hinder opening weekends for movies and the ratings for politicians. Recent studies of online social networks have affirmed what researchers have long recognized: people seek to be around and be influenced by like-minded individuals, it’s just that now we can find more of them outside of our immediate neighborhoods!