Okay, so it’s really Digital Ethnography at Kansas State University, and you’d have to check with them about what your diploma would actually say, but as far as we’re concerned, you’d be getting a degree in internet culture. Dr. Michael Wesch is a cultural anthropologist exploring the impact of new media on society and culture, and he’s doing a bang-up job.
Wired Magazine has called Wesch “the explainer.” He has won several awards for his work with video, including a Wired Magazine Rave Award, and he’s been named as one of National Geographic’s Emerging Explorers.
Wesch first rose to prominence when a video he created to launch K-State’s Digital Ethnography Working Group became a YouTube success. Released Jan. 31, 2007, “Web 2.0 … The Machine is Us/ing Us” has been viewed nearly 9 million times and translated into more than 10 languages.
Then, his “An Anthropological Introduction to YouTube” PowerPoint presentation was delivered at the Library of Congress. It looks at how YouTube has changed the way we view things, what we view, how we’re simultaneously becoming more isolated and yet forming community, and the whole new value system that has emerged.
One blogger called Michael Wesch the coolest man on the planet. Saying the “Anthropological Introduction” makes a mind-blowing argument: “We’re going to have to re-think a few things,” Wesch says.
He starts with the most obvious things we’re going to have to re-think — copyright, authorship, privacy. But also up for re-interpretation are identity, ethics, aesthetics, rhetorics, governance and commerce.
And love.
And family.
And ourselves.
If you think I’m overstating things…watch it now and get back to me.
It may not earn you a degree, but we’re sure you’ll learn something valuable about how the world is changing with internet speed.