We’ve been talking about Nielsen’s new survey about the services that internet speed makes available to us and whether we’d be willing to pay for them. But now it’s time to see what people around the world are willing to pay for.
Nielsen surveyed more than 27,000 consumers in 52 countries their opinions on paying for content online. Divided into five geographical regions – Asia Pacific, Europe, Middle East/Africa/ Pakistan (MEAP), Latin America and North America – it includes respondents of both genders and various ages.
Theatrical Movies are something global consumers are most willing (46%) to pay for; though only 11% actually have. In Latin America and Asia Pacific, more than six in ten consumers express willingness. But MEAP nations are least inclined (38%) and most resistant (51%) to pay.
Music also has over 40% (41%) of participants willing to purchase. MEAP nations are most resistant (53%) to the idea. North Americans come second in not wanting to pay for music (48%), but score highest (20%) among those who already have. I guess just because we do it doesn’t mean we have to like it! Though for radio stations, barely 5% of consumers worldwide have paid to listen, and just 27% would consider it.
Games are universally popular across all lands and age ranges –16% of consumers globally have paid for video games online. Another 35% say they would be willing to buy online games, with those in Asia Pacific (39%), MEAP (38%) and Latin America (37%) scoring above the worldwide average.
Professionally Produced Video has garnered funds from 8% of online consumers and another 42% look favorably on the idea. But once again, Asia Pacific (11%/47%), MEAP (11%/43%) and Latin America (9%/51%) outscore the global average. Among all age groups, 40% would consider paying for video of this quality.
Tags: Internet Speed