Advertisements shown during the Super Bowl each cost around $2.5 million for a 30-second spot and have long been known by viewers to be some of the most entertaining ads, that often generate as much conversation the next day as the game itself. But which ones best used internet speed to keep the conversation going online?
TechCrunch reports the numbers from several sources. According to Reprise Media, the winners, in terms of the level of integration between their television commercials and presence on the web in search and social media were:
• Boost Mobile – where football legends do the Boost Mobile Shuffle
• HomeAway – with Chevy Chase and Beverly D’Angelo hinting at their roles from National Lampoon’s Vacation.
• E*Trade – where the E*Trade Baby is having some girl troubles
• Google – where an American finds love in Paris.
Trendrr, the social media monitoring service, said their winners were Dockers (+307%), Boost Mobile (+161%), Emerald Nuts (+150) and Disney’s Alice in Wonderland (+120%). Out of all of the car commercials, Audi’s A3 Green Police advertisement received the most buzz on Trendrr.
Social media measurement company Radian 6 and ad agency Mullen based their ranking on which brand was most effective according to sentiment and volume of Tweets on Twitter. Their report says that Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year.
Google and Focus on the Family followed Doritos is becoming the most discussed commercials on Twitter. Of course, it should be noted that Doritos had several commercials in the Super Bowl, which could have contributed to the volume of tweets. On the other hand, Google had a higher percentage of positive tweets. Budweiser Select55 was the least effective brand.
Many Super Bowl ads can be found on YouTube.
Tags: Internet Speed, YouTube