Archive for December, 2009

Bing has Updates Worth Exploring

Monday, December 7th, 2009

If you’ve heard about Bing but haven’t visited yet, let us introduce you.  Bing is a new search engine from Microsoft that finds and organizes search results in an attempt to make it easier for the user to make decisions on where to visit online. Calling themselves a “decision engine”, Bing takes over from Microsoft’s previous search engines: Live Search, Windows Live Search, and MSN Search.

It is visually enticing, with a new homepage image every day that contains special hidden hotspots that lead you to more information about the image. The images are chosen to be artful, not newsy and to strive for subtlety and poetry without hindering searches.  And last week, the NY Times Bits Blog  told us that Bing unveiled fresh updates to its search abilities.

These updates include:
• accurate weather updates when you search by city, which is tracked for accuracy
• “entity cards” - information boxes that appear at the top of search results, containing relevant information on topics like cities, musical artists and medical conditions
• blending of its search, map and photo technology.
• plans to roll out deeper links to Facebook and Twitter

Earlier this year, Wired.com  had already given Bing a positive review on several points, such as finding a good restaurant, shopping or travel information.

“With Bing, Microsoft has shown that it understands that different kinds of searches require different kinds of answers and interfaces. They’ve shown too they understand that a search is often only the beginning of a decision such as what Indian restaurant to try or what kind type and model of water filter is best.”

So even if you have checked it out before, you might want to take a new look to see if these improvements are helpful in your quest for information delivered with internet speed.

The Old Guard Bows to the New

Friday, December 4th, 2009

Yahoo! announced this morning that it is adding Facebook Connect across many of its properties. This afternoon Google Friend Connect announced the inclusion of Twitter as a top-level log-in option. These moves will be convenient for users, but may not be good for the future of the web, according to Read Write Web.

They say it’s a matter of identity.  “Identity is a very important matter online, particularly as everything becomes more social. Online identity is your address book, it’s your wallet, it’s your reputation and it could become a lot more. Increasingly, you take that Identity from site to site, leveraging on the next site what you did on the last one. If a particular company provides that Identity for you, it sets the rules, regulations, “interest rates” (eg. use of your info for advertising) and determines things like what parts of your identity you can use on different sites and what parts you can’t.

“Facebook and Twitter are becoming big Identity providers. Google and Yahoo! have wanted to be leading Identity providers themselves but today cried Uncle with a big nod to the supremacy of the two leading social networks. At this point they have an interest in doing so, because they want you to share what you do on Yahoo and Google sites with your big link-clicking network of friends on Facebook and Twitter. Google didn’t add Facebook Connect, just Twitter, because Facebook is now Google’s leading challenger.”

While it makes it convenient for the users, RWW feels that, “The short-term trade of giving more control to two big social networks, in exchange for traffic and ad money, may not serve anyone well in the long run.”

And once again, the world changes with internet speed.

Cyber Monday Sales Looking Good

Wednesday, December 2nd, 2009

“Though shoppers are still cautious about spending this holiday season, they seem to be increasing the dollars they spend online while decreasing the amount they spend at stores.” This was the report from The New York Times Bits Blog as of yesterday.

The report went on to say, “On Black Friday, the big day for offline shopping, more shoppers went to stores but they spent about the same amount as last year. Final sales numbers for Cyber Monday, the popular online shopping day, will come in over the next couple of days, but they appear to be up from last year.”

The LA Times Tech Blog says “It seems buyers were more efficient this year, spending 10% less time browsing than last year, with the average shopping session lasting 7.5 minutes, down 51 seconds from 2008. Peak browsing time: between 9 a.m. and 10 a.m. PST, just as West Coasters were sliding into work and East Coasters were starting their lunch breaks.”

GSI Commerce, which provides e-commerce technology to hundreds of Internet retailers, including Toys “R” Us and Ralph Lauren, reported that shoppers spent 50 percent more on Cyber Monday than they did last year, and 26 percent more over the long holiday weekend.

Online shopping is still just a fraction of total retail, but it’s expected to increase 5.4 percent while offline spending is expected to decline 1 percent. Sixty-nine percent of adult Internet users plan to make a holiday purchase online this year, compared to 55 percent last year and 49 percent in 2007, according to Shop.org.

The reasons: shopping online is more convenient than driving to a busy mall, it’s easier to compare prices with internet speed and most sites are offering holiday discounts and some form of free shipping.