Read Write Web reports, that “web searches and traffic for online retailers during the holidays were significantly down as compared to previous years, according to research from Experian Hitwise.
“However, this Black Friday showed a 4 percent increase in site visits versus Thanksgiving Day traffic - a stat that usually falls between those two days.”
They go on to say what we’ve already told you in our headline, that “the retail site that got the lion’s share of traffic this year was Amazon.com, which netted 13.55 percent of the traffic seen by the top 500 retail websites.”
“Interestingly,” they tell us, “Apple’s website saw the largest increase - by a huge margin - between Thanksgiving Day and Black Friday. Overnight, their traffic skyrocketed 110 percent. Traditionally, Apple’s online deals for this red-letter day in commerce were modest at best. However, this year, rumors of substantial discounts were leaked online and spread like wildfire.” Perhaps the lesson here is: “If you want to see a ridiculous upswing in traffic on a major American retail date, maintain relative stinginess and secrecy, then “leak” good tidings of great joy just before the big day.”
Other sites reported to have a significant traffic increase in this 48-hour period include Staples with 47 percent, Dell with 40 percent and Amazon with 9 percent.
“What’s more, most sites saw a marginal increase in traffic over last year’s Black Friday traffic - as you’ll recall, the global economy had recently tanked. Do we see this as a sign of tentative optimism about the economy, at least on the part of American consumers?”
Might the economy be picking up with internet speed?