“Google’s dominance of the Internet in the United States is hard to overstate,” says Miguel Helft of the New York Times. According to his information from comScore, in the U.S. Google is No. 1 in areas like maps and blogging, accounts for two-thirds of all Web searches, and they own YouTube which is 10 times more popular than its nearest competitor. Over all, Internet users in the United States spend 9 percent of their time online on some Google service. Globally this average is 9.4 percent.
But in two global markets growing with internet speed, Google is even more dominant. In terms of Internet use globally, India is ranked seventh, and Brazil ninth. But In Brazil, Google accounts for nearly 30 percent of people’s online minutes and about 29 percent in India.
Google’s social network, which has been a failure pretty much everywhere else in the world, is No. 1 in those two countries.
In Brazil, Google captures nearly 90 percent of all searches, 71 percent of the time spent on maps (compared with just 42 percent here in the U.S.) and 43 percent of the time spent on blogs (compared with 30 percent here).
In India, it represents 88 percent of searches, 64 percent of maps and 48 percent of blogs. Gmail accounts for nearly half of the Indian Web e-mail market, compared with just 6.4 percent in the U.S..
“Part of the explanation was that Google emerged onto the scene at the time these markets were developing,” says Andrew Lipsman, director of industry analysis for comScore. “As Google became the default search engine, the brand extended to these other services.”
But Google has not been able to beat local brands in China, the Internet market with the most users, where it lags behind Baidu. In Russia, Yandex is the leading search engine.
Tags: Google, Internet Speed, YouTube