The L.A. Times Tech Blog has compiled a list of the Top 10 Moments in Social Media in 2009. Here are a few of them.
“Word of Web” replaces “word of mouth” — buzz surrounding product and entertainment releases became instantly quantifiable. The elusive word-of-mouth promotion could now be measured, and marketers love to use the word “viral.”
The Whopper Sacrifice – a promotional game from Burger King that asked Facebook users to delete 10 friends in exchange for a free burger. In just a couple of weeks, 233,906 friends were dropped–a hilariously successful way to promote a brand.
Ashton Kutcher vs. CNN — The former star of “That 70s Show,” under the guise of his Twitter alias @aplusk, led a high-profile campaign, challenging the news network to a race to a million subscribers. The winner would donate money to a malaria charity. (Kutcher won.)
Susan Boyle launches career — Perhaps the most notable product of that “word of Web” we talked about earlier, this 48-year-old Scottish singer rose from absolute obscurity after low-key appearances on “Britain’s Got Talent.”
News of Celebrity Deaths — TMZ was the first to confirm Michael Jackson’s death. The death of one of the biggest pop stars in recent history was a perfect example of how quickly big news can spread on the Web. However, many notable people didn’t die this year but had their “obitweets” spread far and wide.
Hudson River plane landing — Demonstrating the true power of social media, the iPhone snapshot of the rescue mission in the Hudson River was legendary. No moment has to be missed just because a reporter or photographer didn’t happen to be near the scene. Anyone can be a reporter for a moment and broadcast to the world. And it’s all possible because of internet speed!